Building Quality BrandsAbout Us

Company Overview

Regal Lager is a distributor of high quality baby and children's products located in the suburbs of Atlanta, Georgia. We started out as a small, family owned business and have grown into a large, family owned business. Family is the best way to describe what we do: from the ownership, to the esprit de corps of our employees, to our family of quality brands, to our family of retailers, and most importantly, to our commitment to you and your families.

When most people think of a distributor - boxes, warehouses, fork-lifts and trucks usually come to mind. True, that is part of who we are, but the part that really makes us different from other distributors is our commitment to our customers and to our brands.

Our daily focus is on serving each customer in the best way we can. Our Customer Care Department is dedicated to providing you with a friendly and fast solution to any concern you may have.

Our brands are carefully selected, and all offer practical, stylish, well-designed, and safe products. Not all of our brands are well known to the general public as we are bringing them into the United States and Canada from several countries across the globe. We create awareness of these brands through excellent customer care, distribution to quality retailers, select websites, partnerships, and continuous national presence in print and online.

Building Quality Brands and offering the best in Customer Care is what we have been doing since 1991. We look forward to serving you and your family in the future!

For more information, visit our article on Wikipedia.


Mission Statement

To build a strong long lasting relationship, based on integrity and mutual respect, with our customers, suppliers, colleagues, sales representatives and employees.
To be a valued supplier to select juvenile retailers, to provide high quality products, superior service and strong support.

We are Regal Lager, Inc.

  • Founded in June 1991.
  • Great Expectations Award at the JPMA Show 1991
  • NINFRA Product of the Year - 1995 Baby Björn®
  • IFRA Manufacturer of the Year -1996
  • JPMA "Show Off" Competition Winner - 1998
  • American Baby - Best of the Year - 1999
  • JPMA "Show Off" Competition Winner - 2000
  • The Swedish Trade Council’s annual achievement award for Superb Consumer Market Adaptability in North America, 2000
  • JPMA Innovation Award - 2003 - Baby Björn Active Carrier
  • American Baby - Best of the Year - 2003
  • American Baby - Best of the Year - 2004
  • 2008 Honoree at First Candle's Annual Benefit Event, The Windflower Ball
  • Bambino Mio® Distributor of the Year, Best Marketing Initiative 2008/2009
  • Bambino Mio® Distributor of the Year, Best Marketing Initiative 2009/2010
  • Safe Kids Cobb County Corporate Partner 2010
  • K.I.D.S. Certificate of Appreciation - 2011
  • JPMA Innovation Award - 2012 - Cybex Aton 2
  • JPMA Innovation Award - 2013 - Cybex Aton Q
  • JPMA Innovation Award - 2014 - Cybex Cloud Q
  • JPMA Innovation Award - 2014 - Love To Dream™ Swaddle Up™ 50/50
  • First Candle Shining Light Award - 2014 -Day Care Program
  • Safe Kids Cobb County - Volunteer of the Year - 2014
  • First Candle Shining Light Award - 2015 -Day Care Program
  • Swedish America Chamber of Commerce Certificate of Appreciation 2015
  • JPMA Innovation Award - 2017 - Qdos Zero-Screw Furniture Anti-Tip Kit
  • Best in Show by WeeSpring- 2018 - Nomi™

140

Products

18

Employees

798

Stores

47

Children and Grandchildren

We are a family Our Team

Click on boxes below or swipe to see more employees.

We Build Quality Brands

Our brands are carefully selected, and all offer practical, stylish, well-designed, and safe products.

We partner with those that are Making things better